Skip to main content

Fundraising is the most important thing when it comes to building a business. Without the money, everything you’re trying to achieve may seem impossible, but raising money for any entrepreneur can be the hardest part of starting your own business. With entrepreneurship becoming very popular these day, the competition to secure investors, who are willing to take a chance on a startup seems to be impossible for some founders looking for ways to fund their business.

Securing an investor for your business is not the only way you can acquire funds for your startup. There are many ways to potentially fund a startup, but first you must understand the fundamental rules of fundraising before you begin to talk about how someone might invest in your startup. Take it from Amari Ruff, who was able to secure funds for his technology-based logistics company located in Atlanta, GA, Sudu. Check out Amari’s 5 rules to fundraising and the different routes you can go about fundraising for your next startup.

Is It The Right Time?

Understand when it is the right time for your company to raise money. Many companies struggle raising funds because their companies are not fundable.


Connect with incubators and accelerators to learn “How To Tell Your Story.” Networking with others who have successful secure funding for their business can help you understand what it takes to land your next investor.

Learn How to Pitch

Build a network of investors who you can get in front of and receive feedback on your pitch. Feedback will bring light to your company’s blind spots and allow for you to be more prepared for the next investor meeting.

Have a Clear Vision

When approaching investors you’ve to be ready to pitch your business at anytime. Having a clear vision that others will understand will help you land the funds needed for your startup. Also, make sure you know your business in and out to be able to answer any questions from potential investors.

Always Be Honest!

The truth will always come out. Investors are here to invest a lot of money into your company, but building a trusting relationship with your investor will be very beneficial in the long run for your business.